Website Conversion Rates Drop By An Average Of 4.42% With Each Additional Second Of Load Time (Between 0-5 Seconds).
In the online world, having a website that has a quick load time is super important for businesses to be successful. A recent study showed that if a site takes too long to load (between 0-5 seconds), the number of people who do what the business wants them to do (like buying something or signing up for a newsletter) goes down by 4.42% for every second that goes by. This means that it’s really important for businesses to make sure their websites load time is fast so that people don’t get bored and leave before doing what the business wants them to do.
When people use their phones to look at mobile sites, it’s even more important for websites to load fast. People who use their phones to browse the internet are usually in a hurry and want to find what they’re looking for quickly. If a website is slow to load on a phone, people might give up and go to a different website instead.
One of the reasons why websites might be slow is because they have a lot of big pictures or videos or other things that take a long time to load. To make sure their website loads quickly, businesses can make their pictures and videos smaller or use fewer of them. Another reason why websites might be slow is because the company that hosts the website is not very good. Some hosting companies are cheap, but they might not have enough power to make the website load fast. Other hosting companies are more expensive, but they have more power, which makes the website load faster.
In summary, having a website that loads quickly is very important for businesses. If a website takes too long to load, fewer people will do what the business wants them to do. To make sure their site loads quickly, businesses can use fewer big pictures and videos, and they can also choose a good hosting company.
Last Updated May 2, 2023